Video Growth Engine | Video Marketing for Service Businesses

The Problem

So why is the schedule still so unpredictable?.
It's a specific kind of frustration — doing better work than the company across town, then watching them book the jobs because they showed up in the feed and you didn't. If any of these sound familiar, it's not your work that's the problem — it's that the right people in your area never see it.

Inconsistent posting with no real strategy

No message that turns viewers into leads

Boosting posts instead of running real ads

Budget wasted on agencies that underdelivered

No tracking — no idea what's working

No predictable lead flow month to month

Your goal: spend $1, get $3–$5 back. The Video Growth Engine™ is the system that makes it happen.

The Fork In The Road

Two versions of next year.

Another year exactly like this one

Slow weeks still hit out of nowhere — you never see them coming
Still the best-kept secret while a lesser competitor runs ads and books the calls
Still quoting at the kitchen table at 9pm, taking whatever comes in
Trucks half-booked; the new hire and bigger jobs stay "someday"

The version with a system

Qualified calls come in while you're on the job — the system runs in the background
You wake up to booked estimates, not silence
You pick the work and customers you want
You're the name homeowners recognize before you pull up
Growth becomes a number that climbs every month — that's control

You can build that. Let's build it.

Book My Free Video Growth Plan Session

Built For Your Market

We don't advertise to everyone. We target your perfect customer.

A 25-mile radius around your shop. Homeowners. High-intent. The people who can actually hire you — not a national audience that'll never call. Your budget goes to the buyers in your backyard: Cedar Park, Leander, Georgetown, Round Rock, Liberty Hill, and across Central Texas.

We Manage To Performance

What works, scales. What doesn't, we cut.

This isn't "post and pray." Every creative is measured. Winners get more budget, losers get killed, and you see all of it. You're not buying hope — you're buying a managed system with a number attached: spend $1, get $3–$5 back.

Will Ads Actually Work For Your Business? — White Lens Productions

● White Lens Productions

Will ads actually work for your business?

Plug in your numbers — see exactly what it takes, and what comes back.

Try it — change any number, the results update live

Select your trade

Average job value ($)

Additional revenue goal per month ($)

Out of 10 leads, how many close? 3 (≈30%)

Advanced — I know my real cost-per-lead

To add about $20,000/mo in new revenue, the math says you’d spend roughly

$810

a month in ads — and that number drops as your close rate climbs. Try the slider.

Leads / month

9

to hit your goal

New revenue / year

$240,000

based on your monthly goal

These numbers work.

…

Email me my results + a game plan

Or book a strategy call →

Done For You

Everything you need to turn on a pipeline — handled.

Message & offer built on a proven framework

A monthly kit of conversion-built video (top, middle & bottom of funnel)

Meta ad campaigns built, launched & managed

Audience targeting + retargeting dialed to your market

A performance dashboard — you see what's working

A clear cost-per-booked-call target we manage to

Delivered as the Video Growth Engine™ — month-to-month, built to your ROI targets, cancel anytime with 30 days' notice.

VIDEO GROWTH ENGINE™

Free Guide · For Home-Service Pros

The Contractor's
Video Blueprint

5 things every home-service business must do to turn video into booked jobs — not just views.

PDF · 15 Pages

Free Guide — No Cost, No Call

Not ready to talk yet? Steal the playbook.

It's the same framework we build for paying clients — the five moves that decide whether a video books jobs or just collects views. Read it in ten minutes. No call required.

Why strategy — not a script — comes first
The pre-production checklist that wins the job before filming
How to hire for results, not the cheapest bid
Why clean audio and a clear story beat fancy gear
The distribution plan that turns one video into booked calls

↓ Tell us where to send it ↓

Simple, Transparent Pricing

Choose how fast you want to grow.

Every plan is fully done-for-you — strategy, video, ad management, and reporting. Month-to-month. Cancel anytime with 30 days' notice. No contracts. No hidden fees.

Starter

Get seen. Start booking.

$2,500/mo

One paid channel (Meta)
Fresh ad creative every month
Campaign + retargeting management
Monthly optimization + a plain-English report
Lead tracking you can actually read

Start Growing

If we don't hit your lead target, we work free until we do.

We agree on a clear lead target before we start. If we don't hit it within 90 days, we keep working at no charge until we get there. You're already month-to-month with a 30-day out — but we'd rather earn the relationship than lean on a contract.

We can stand behind this because we're confident in the system — and because we only win when you do.

What Clients Say

Trusted by people who don't hand out praise easily.

Three decades of earning it — one project, one relationship at a time.

"Jerry is an outstanding content generator with a magic touch for extracting the important concepts from customers before driving home the production. He will blow you away."

Karl Schwab

Client

via Facebook

★★★★★

"I needed someone I could trust without being there in person. Jerry was a pro — the right equipment for camera and audio, made the subject comfortable, and delivered exactly the shot I needed, quickly. Worth the money to hire someone you can rely on, on time and on budget."

David Weinstein

Documentary Producer

Google Review · Local Guide

"We absolutely love working with Jerry and White Lens Productions on all of our video needs. He takes our game to the next level every time."

Jason Dishongh

Owner — Whiskey Oak Realty

"White Lens Productions exceeded our expectations on our video campaign. The video was the highlight of the night — everyone loved it, and we finally felt our donors truly get us."

Chaney Barton-Nichols

Marketing Manager — Hand to Hold

…and plenty more where that came from

"Amazing job covering that rally at the Texas Capitol. Your ENG skills are truly impressive."

Joella Karber

"You're always doing such amazing work."

Brent Nordling

"Best videographer around."

Manuel Castillo

Got Questions?

Straight answers, no runaround.

Everything you need to know before you book a call.

What exactly do I get each month?

A complete pipeline, handled: a message and offer built on a proven framework, a fresh monthly kit of conversion-built video (top, middle, and bottom of funnel), Meta ad campaigns built, launched, and managed, audience targeting and retargeting dialed to your market, a performance dashboard you can actually read, and a cost-per-booked-call target we manage to.

How is this different from a video company or a Facebook-ads guy?

Most video companies hand you a polished video and wish you luck. Most ad shops run cheap ads on weak creative and never touch real production. We do both — broadcast-grade video and the ad system that puts it in front of the right homeowners, measured to booked jobs. One team owns the whole outcome.

Is the ad budget included in the price?

No — and that's on purpose. Your plan covers strategy, video, and ad management. Your ad budget is separate and goes straight to Meta — we never mark it up. We'll recommend a starting budget for your market on our call.

I've been burned by marketing before. Why is this different?

Because this is a system, not random posting. Every dollar is tracked, every creative is measured, and you see all of it on your dashboard. And we put our money where our mouth is: if we don't hit your agreed lead target in 90 days, we work free until we do.

How fast will I see results?

Your first campaigns are typically live within about two weeks of kickoff. Lead flow builds as we test and scale what works — we manage to a clear cost-per-booked-call target, with the 90-day guarantee as your backstop. No "set it and forget it," no hoping.

Do I have to be on camera?

Only as much as you want to be. Plenty of high-performing ads don't need you on screen at all. When you are on camera, we direct you and make it painless — 30 years of getting nervous people to look natural is part of the job.

Am I locked into a contract?

Never. Every plan is month-to-month and you can cancel anytime with 30 days' notice. We'd rather earn the relationship every month than trap you in one.

What if I just need one video, not the whole system?

We do standalone production too — brand films, testimonials, commercial, aerial, and more. Run the free Price Calculator for a quick estimate, or book a call and we'll scope exactly what you need.

Jerry White, Founder of White Lens Productions

Meet the Founder

30 years of broadcast & marketing expertise.

Jerry White founded White Lens Productions out of frustration with a video industry that kept producing beautiful content with zero measurable business impact. After 30+ years in production — including CBS, FOX, NBC, and MSNBC — Jerry made the shift from making videos to building growth systems.

30+ years in video production — since 1994
Network experience: CBS, FOX, NBC, MSNBC
StoryBrand Certified Marketing Guide
Marketing director & consultant across Central Texas

Book a Call with Jerry

Let's Build Your Engine

Your pipeline shouldn't depend on luck. Let's fix that.

Book a free 30-minute discovery call. We'll map out your custom video growth plan — no pressure, no obligation, no sales pitch. Just a real conversation about your business and what's possible.

↓ Grab a time below ↓

No long-term contracts. No hidden fees. Just results.

You're the best on the job. But the best doesn't win anymore — the most visible one does.