Video Growth Engine™ · Done-for-you growth for home-service pros
You didn't start your company to become a marketer.
So don't. The Video Growth Engine™ is the whole thing done for you — the video, the photography, the Facebook and Instagram ads, the follow-up — keeping booked local jobs on your calendar. Nothing for you to write, shoot, post or manage. You run the business. We keep the pipeline full.
No long-term contract. Cancel with 30 days' notice.
100%
Done for you
$3–$5
Back per $1 in ad spend†
Booked jobs
Not likes or views
5–7 clients
A partner, not a number
30+ yrs
In professional marketing
† Industry benchmark for well-managed local video and paid social — not a White Lens client result and not a guarantee. What we commit to is a written lead target, agreed before you pay anything.
Watch: how the Video Growth Engine™ works · 3 min
The real problem
You can't grow the business while you're buried in it.
You built something that works and you know it inside out. But marketing is not what you do — and it shows. Between the jobs you are also the marketer, the editor, the ad manager and the one chasing leads at 9pm. Sound familiar?
No time to post — let alone run real, structured ad campaigns
Every hour on marketing is an hour not running the business, or an hour of your night
Boosting the odd job photo and hoping something happens
Nobody owning video, ads and follow-up as one system
Budget burned on agencies that overpromised and vanished
A pipeline that swings feast to famine, month to month
$1
In ad spend
$3–$5
In booked work
That range is the industry benchmark for well-managed local video and paid social — not a White Lens guarantee. What we do promise is a system built to aim at it, and the number on your dashboard every month so you can see whether it landed.
Real, not generic
Most agencies push generic AI video and recycled copy. We make original content — for you, about you.
Plenty of agencies now spin up AI clips and templated ads that could belong to anyone. That is not marketing, it is noise, and homeowners scroll straight past it.
Jerry White has spent thirty years and more than 500 videos behind the camera. Every video we run for you is shot on your jobs, with your crew and your customers — then backed by a CRM and follow-up system built to help you scale, not to rack up views.
One team owns the whole thing, so you never have to. And we are right here in Central Texas — not four states away with a rep in a call center. Your account is run by the person holding the camera, and that matters.
- 30+ years behind the camera — since 1994
- Original video, shot for you and about you — never generic, never AI-spun
- Backed by a CRM and follow-up system built so you can scale
- Trained in the StoryBrand method — in plain English, he makes homeowners understand why to call you
- Five to seven clients at a time — you get the attention you deserve, and a marketing partner rather than an account number
- Network credits along the way: CBS, FOX, NBC and MSNBC
What we handle
Everything that fills your calendar — done for you.
You stay in control — you just stop doing the work. Every lead lands in one dashboard you can open any time, whether you already run a CRM or have never had one. You approve the direction; we build it, run it and tune it.
01 — Message
The right message
We work out what makes a homeowner choose you, and write it. You do not write a word.
02 — Video + photo
Monthly video and stills, shot for you
One shoot day produces both — video cuts and a set of photographs. No script to write, no camera to buy, no editor to chase.
03 — Ads
Meta ads, fully managed
We build, launch and manage your Facebook and Instagram campaigns. You never open Ads Manager.
04 — Targeting
Your local buyers
Budget goes to high-intent homeowners inside your radius — Cedar Park, Leander, Georgetown, Round Rock — and nobody else.
05 — Follow-up
Leads worked automatically
Every lead captured, replied to and chased, on a dashboard that shows your real cost per booked call.
06 — Terms
No handcuffs
Month to month, cancel with 30 days' notice, and the footage and ad account are yours. You stay because it works.
Why both
Video and photography do different jobs. You need the pair.
Video ads
Win attention fast
They stop the scroll, show the work being done, and build recognition in feeds and reels — so a homeowner knows your name before they need you.
Photo ads
Close the high-intent click
A clear static frame carries the offer and the proof without asking for eleven seconds. It is what converts the homeowner who is already looking.
One team, one invoice, one number to judge it by.
Where the money goes
Spent on the people who can actually hire you.
Two things decide whether an ad budget works: how tightly it is aimed, and what happens to it after launch. Below, the actual targeting radius we build around your service area, and how we scale the creative — video and stills alike — that performs.
Hyper-targeted audiences
Aimed at your service radius, not the metro
Your budget reaches homeowners who can actually book you — inside your radius, in the brackets that match the jobs you want.
- Your ZIPs and drive time, not "Austin"
- Homeowners rather than renters, by property and income band
- Exclusions so you stop paying to reach other contractors
Cut what fails, scale what works
Reviewed weekly, not reported on monthly
Every ad earns its place, video and photo both. The ones that do not book calls get cut; the ones that do get more budget.
- Cost per booked call watched weekly, not at month end
- Losing creative killed early instead of left running
- Budget shifted to the winners, and refreshed before fatigue
The part nobody else does
Your ad budget is never marked up.
You pay Meta directly, or we bill it through at cost. The management fee is the management fee. There is no hidden margin sitting between you and your own spend.
Curious what a working budget looks like for your trade?
What it means for you
What actually changes.
Not impressions. Not engagement. The four things a $500K-plus contractor told us they actually wanted.
01
A schedule you can plan around
Leads arriving every week instead of whenever the phone happens to ring. You can hire, buy a truck, take a Friday off.
02
A number instead of a hunch
Cost per lead, leads per month, and which video produced them. On one dashboard, updated as it happens.
03
The most visible name in your ZIP
Homeowners see your face, your crew and your work repeatedly. By the time they need you, you are already the obvious call.
04
Your time back
You are not writing captions at 10pm or arguing with Ads Manager. One shoot day a month is the whole ask.
This is the version of your business we are aiming at.
Run your own numbers
What would the ad budget actually need to be?
Work it backwards from the revenue you want: how many jobs, how many appointments, how many leads, and what those leads cost. No email required to see it.
One replacement or repair — the whole ticket for that job.
Together: about 3 in 10 leads becomes a paying job.
Otherwise we use the published benchmark cost per lead for your trade. It is a planning figure, not a quote — your ZIPs will price differently.
Projected, per your inputs
—
Ad budget per month
What to put into Meta, at a $1,500 floor
—
Leads per month
Enquiries in
—
Appointments per month
Estimates booked
—
New customers per month
Work you actually win
—
Cost to win one customer
Adjust anything on the left and this updates.
Projections, not promises. These are gross revenue figures before your own cost to deliver, and they assume benchmark lead costs hold — early on they usually run higher while the campaigns learn. The $1-in / $3–$5-back range quoted elsewhere on this page is a conservative industry benchmark, not a White Lens result.
We send these numbers with what we would actually run in your ZIPs. One email, no sequence.
Twelve months from now
Two versions of the same business.
Nothing about your work changes in either one. The only difference is whether anybody in Cedar Park knows you exist.
If nothing changes
Same year, again
Post when you remember to
Boost the odd job photo
Hope the next referral lands
Compete on price because nobody knows your name
Guess which month will be slow
With the engine running
The most visible name in your ZIP
A new video every month, on your jobs
Structured campaigns running continuously
Leads arriving on a schedule
Chosen before the call because they already know you
A cost per lead on the dashboard
The second one starts with a thirty-minute call.
Video Growth Engine™
Free guide · For home-service pros
The Contractor's
Video Blueprint
Five things every home-service business must do to turn video into booked jobs — not just views.
PDF · 15 pages
Free guide — no cost, no call
Not ready to talk yet? Steal the playbook.
It is the same framework we build for paying clients — the five moves that decide whether a video books jobs or just collects views. Ten minutes to read. No call required.
- ✓Why strategy — not a script — comes first
- ✓The pre-production checklist that wins the job before filming
- ✓How to hire for results, not the cheapest bid
- ✓Why clean audio and a clear story beat fancy gear
- ✓The distribution plan that turns one video into booked calls
↓ Tell us where to send it
Read it and do the whole thing yourself if you want to. That is genuinely fine.
What clients say
Thirty years of people saying yes again.
Every quote here is real and attributed.
“Jerry is not only one of the most professional video pros around — they truly learn and care about our business. That’s allowed us to grow our brand with several amazing videos.”
“White Lens exceeded our expectations. The video was the highlight of the night — everyone loved it, and we finally felt our donors really got us.”
“Jerry is an outstanding content generator with a magic touch for extracting important concepts from customers before driving home the production. He will blow you away.”
“I needed someone I could trust without being there in person. Jerry was a pro — right equipment for camera and audio, made the subject comfortable, delivered exactly the shot needed, quickly.”
Where the risk sits
We agree the target before you pay anything.
A guarantee only means something if the number in it is specific. So we set one together on the first call, in writing, based on your trade, your budget and your market.
A written lead target
Agreed on the strategy call before any money moves. Specific to your trade, your radius and the budget you set.
Ninety days to hit it
If we miss the agreed target inside the first ninety days, we keep working the account at no additional charge until we do — for a defined period we set out in the agreement.
Month to month, always
No twelve-month lock. Thirty days' notice and we hand over the footage, the ad account and the tracking. It is your property.
What we will not promise is a revenue figure. Anyone who guarantees you a dollar amount from advertising is guessing, and you should ask them how. We guarantee the work and the lead target — the rest depends on how you close.
Ask what a realistic lead target looks like for your ZIPs.
What you are actually getting
One retainer. An entire marketing department.
Most contractors try to hire this piece by piece — a video person, an ads person, a web person, a CRM nobody ever finishes. Here is what each plan includes, and what those pieces cost bought separately.
If you assembled this yourself
$4,800 / month
plus $5,250 to get it built and launched
Your Starter investment
$2,500 / mo
We are taking on our first founding clients, so the foundation build is on us and we put money toward your first two months of ad spend. Month to month, 30-day cancellation.
Claim a founding slot →If you assembled this yourself
$8,800 / month
plus $6,750 to get it built and launched
Your Growth investment
$4,500 / mo
We are taking on our first founding clients, so the foundation build is on us and we put money toward your first two months of ad spend. Month to month, 30-day cancellation.
Claim a founding slot →If you assembled this yourself
$14,200 / month
plus $11,000 to get it built and launched
Your Enterprise investment
From $9,000 / mo
We are taking on our first founding clients, so the foundation build is on us and we put money toward your first two months of ad spend. Month to month, 30-day cancellation.
Talk to Jerry →Ad budget is separate, goes straight to Meta or Google, and is never marked up. For founding clients we put $1,000 to $2,500 a month toward it for the first two months, depending on tier. The à-la-carte figures are typical 2026 rates for buying each service on its own — they are not what White Lens invoices line by line.
Questions
The ones people actually ask.
If yours is not here, text 737-379-3081 and Jerry will answer it himself.
Capacity
We will only ever run five to seven of these at a time.
A shoot day is a real day, so that is the ceiling — and we will not run two competing contractors in the same trade and territory. Founding slots are open now, which is why the foundation build is on us. Once your trade and your ZIPs are taken, they are taken.
Book the call
Thirty minutes. You leave with a plan either way.
We look at your market, your best jobs and what your competitors are running, then tell you what a working budget and a realistic lead target look like. If it is not a fit, we will say so on the call.
A look at what is already running in your ZIPs
A realistic cost-per-lead range for your trade
The shoot plan for the first ninety days
A written lead target if we go ahead
Month-to-month if you go ahead. Cancel with 30 days' notice.
Rather text? 737-379-3081