Austin · Central Texas · Nationwide
Austin video production, built to convert.
Not just good-looking footage. A strategy-first, broadcast-quality production system built to turn viewers into customers — thirty years, five hundred videos, CBS to Leander.
30 years
CBS · FOX · NBC · MSNBC
500+
Videos delivered
3 crew sizes
Pay for the scale you need
Production scale
Right-sized for your project.
A lean two-person crew for a testimonial, or a full network-level production for a regional campaign. Same standard either way — you just pay for the scale you actually need.
Ideal for: Testimonials · Social · Real estate · Interviews
Small production
1–2 person crew
A reliable Austin crew that shows up professional, works efficiently, and delivers polished video without the overhead.
Built for solo operators, growing businesses, and anyone who needs fast-turnaround content.
- Director of photography
- Cinema camera & lenses
- Professional audio recording
- Basic lighting setup
- Full post-production & colour grade
- Typically 5–7 business days
What we produce
Every format. Every platform.
Every one of these starts the same way — who you are talking to, what they need to feel, and the one thing you need them to do. Open any of them to see the detail and a real example.
Not sure which of these you need? That is exactly what the first call is for.
Why White Lens
We don't just show up with a camera.
Most crews hand over footage and leave. That is a transaction, not a system. What happens here starts long before a camera is switched on.
Thirty years of broadcast production, a StoryBrand messaging framework, and a way of turning video into business results — that combination is not sitting anywhere else in Austin.
01
Strategy before cameras
Every production starts with a strategy session, not a shoot schedule. We work out your audience, your offer, and the one action you need a viewer to take — then build the video around that.
02
Network-level craft
Jerry has filmed for CBS, FOX, NBC and MSNBC. The same technical precision that went into national broadcast goes into a two-person testimonial shoot in Cedar Park.
03
StoryBrand-certified messaging
Jerry is a certified StoryBrand Guide. Every script and every call to action is built on the framework used by thousands of the strongest brands in the country.
04
Results are the only metric
We do not celebrate views. We look at leads, calls booked, and what the video is actually worth to you. If it is not producing, we are not finished.
How it works
First call to final file. No runaround.
Six steps, each with a timeline you can hold us to. Most clients are on set within three weeks of the first call.
Discovery
Free strategy call
A free thirty-minute conversation about your business, your goals and who you are talking to. No pitch. By the end you will know what we would recommend and why — even if that turns out to be nothing.
Strategy
Messaging & creative
We go deep on the message. Using StoryBrand we clarify what you are actually saying, pick the single action that matters, and build the concept around it. You get a written statement of work before anything is filmed.
Pre-production
Scripting & prep
Script development, location scouting, shot lists, scheduling, talent coordination. You turn up on the day ready to go; everything else is already handled.
Production
Filming
We arrive on time, set up fast, and run a shoot that respects your day and your space. Two-hour testimonial or full-day commercial, the experience on set is calm and — most people are surprised by this — enjoyable.
Post-production
Editing, colour & sound
Editing, colour grade, sound design, music licensing, motion graphics, lower thirds. You see a rough cut, we take your notes, then two rounds of revisions before final.
Delivery
Final files & where to put them
Every format you need — web, broadcast spec, social cuts. Then we walk you through exactly where to deploy it, because a video sitting on a hard drive earns nothing.
Most clients are on set within three weeks of that first call.
Equipment & crew
Broadcast kit, operated by people who have used it for thirty years.
Not a gear list for its own sake — everything here earns its place in the finished video. It arrives on a five-ton grip truck and it is run by trained crew, not interns with rentals.
Blackmagic URSA 12K & Pyxis 8K cinema cameras
Cinema primes, DZO and Sigma zoom sets
DJI Mavic 4 Pro & Air 2S — FAA Part 107
DJI Ronin 2 gimbal
Full LED lighting packages
Wireless lav & digital microphones
Five-ton grip truck
Colour, sound design & motion graphics
Multi-camera live streaming
Jib on location
Pennybacker Bridge, Austin
On the field
FOX Sports
Interview on a dolly
CASA
URSA 12K, built out
Before the truck loads
All of it arrives on one truck, run by people who have done this for thirty years.
Transparent pricing
What will your project cost?
Most of our work lands between $1,500 for a straightforward video and $10,000+ for a full campaign — it depends on crew size, shoot days and how many cuts you need.
The calculator gets you a real range in about ninety seconds. For a written quote, book a call.
Production questions
Before you reach out.
Anything else, text Jerry at 512-970-0248. You'll get a real answer, not a brochure.
Start here
Let's build a video that actually works.
Tell us about the project. No pressure — just a conversation with someone who has been doing this for thirty years.
Leander, TX · Serving all of Central Texas