Video production services · Austin and Central TexasAustin video production, built to convert.
Not just good-looking footage. Strategy first, broadcast-quality video built to turn viewers into customers, shot on location across Central Texas.
Production scale
Right-sized for your project.
A two-person crew for a testimonial or a full crew for a regional campaign. Same standard either way. You pay for the scale you need.
Small production
1 to 2 person crew
A lean crew that shows up professional, works fast and delivers polished video without the overhead.
Best for: testimonials, social, real estate, interviews
- Director of photography
- Cinema camera and lenses
- Professional audio
- Basic lighting
- Edit and color grade
- Typically 5 to 7 business days
Medium production
Most projects3 to 5 person crew
The sweet spot for most businesses. A dedicated DP, sound engineer and full lighting package for broadcast-quality results.
Best for: brand videos, commercials, corporate, website
- DP and camera operator
- Dedicated sound engineer
- Full lighting and grip
- Production coordinator on set
- Teleprompter available
- Edit, color, sound design and graphics
Large production
Full crew
The production level we brought to CBS, FOX, NBC and MSNBC, now for Austin-area businesses. If your competition is on TV, you need a crew that has been there.
Best for: TV commercials, events, multi-day campaigns
- 2 to 4 camera setup
- Full grip, lighting and electric
- Production manager and full crew
- Drone unit available
- Script supervision and talent
- Broadcast-ready files
What we produce
Every format. Every platform.
Each one starts the same way: who you're talking to, what they need to feel, and the one thing you need them to do.
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01 · Brand video
Your story, told properly.
The one video that earns its keep on your homepage and turns visitors into leads.
Example: Oath of Honor, Leander Police Department · 3 to 4 weeks
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02 · Commercials
Ads that hold up on air.
Broadcast and streaming spots for local and regional markets, cut at 15, 30 and 60 seconds.
Example: The Texas Way, political action spot · 4 to 6 weeks
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03 · Aerial and drone
Scale a ground camera can't give you.
FAA Part 107 certified. One aerial pass over a finished job turns an interview into a story people watch.
Example: Aerial showcase · Add to any shoot or book it on its own
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04 · Client testimonials
Customers say it better.
We coach people until they forget the camera is there. No scripts, no memorizing. It feels real because it is.
Example: Montessori Kids Universe Leander · Batch 3 to 5 in a day to lower the cost per video
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05 · Social content
Built to stop a thumb.
Short vertical video for Reels, Shorts, TikTok and LinkedIn. One shoot day a month gives you a month of content.
Example: Tree Scouts · Usually part of the Growth Engine
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06 · Corporate and culture
Attract the right people.
Recruitment, onboarding, training and internal video, made to the same standard as work that goes on air.
Example: Hellas Community, Hellas Construction · Scope varies
Not sure which one you need? That's what the first call is for.
On set · working an interview with a client
Why White Lens
We don't just show up with a camera.
Most crews hand over footage and leave. We start with the result you need and build the video around it.
01
Strategy before cameras
Every project starts with your audience, your offer and the one action a viewer should take.
02
Network-level craft
We've shot for CBS, FOX, NBC and MSNBC. A two-person testimonial in Cedar Park gets the same care.
03
Messaging that moves people
White Lens is led by a former StoryBrand guide. Every script and every call to action is built to get the viewer to act.
04
Results are the only metric
We don't celebrate views. We look at leads, booked calls and what the video is worth to you. If it isn't producing, we're not finished.
How it works
First call to final file. No runaround.
Six steps, each with a timeline you can hold us to.
01
Discovery
Free strategy call
Your business, your goals, who you're talking to. No pitch. You'll know what we'd recommend, even if it's nothing.
30 minutes · Free
02
Strategy
Message and concept
We lock the message and the one action that matters. You get a written scope before anything is filmed.
1 to 3 business days
03
Pre-production
Script and prep
Script, locations, shot list, schedule and talent. You show up ready. We handle the rest.
3 to 7 business days
04
Production
Shoot day
We arrive on time, set up fast and respect your space. Most people are surprised how much they enjoy it.
Half or full day
05
Post-production
Edit, color and sound
You see a rough cut and give notes, then get two rounds of revisions before final.
5 to 14 business days
06
Delivery
Files and where to put them
Every format you need, plus where to post it. A video sitting on a hard drive earns nothing.
Web, broadcast and social cuts
Most clients are on set within three weeks of the first call.
Equipment and crew
Broadcast kit, run by people who know it.
It arrives on a five-ton grip truck and is run by trained crew, not interns with rentals.
- Blackmagic URSA 12K and Pyxis 8K
- Cinema primes, DZO and Sigma zooms
- DJI Mavic 4 Pro and Air 2S · FAA Part 107
- DJI Ronin 2 gimbal
- Full LED lighting
- Wireless lav and digital mics
- Five-ton grip truck
- Color, sound design and motion graphics
- Multi-camera live streaming
Transparent pricing
What will your project cost?
It depends on crew size, shoot days and how many cuts you need. The calculator gives you a real range in about 90 seconds. For a written quote, book a call.
Most projects land between
$1,500 and $10,000+
From a straightforward video to a full campaign.
Production questions
Before you reach out.
Anything else? Text us at 737-379-3081. You'll get a real answer.
Can I hire just a videographer or DP?
Yes. We also work as director of photography or video journalist on your project, with lighting, audio, drone and teleprompter included. Half-day and single-day bookings are fine, and no strategy engagement is required.
Do I have to write the script?
No. Script development is included in every production. For testimonials, we coach your customers on camera, so nobody memorizes anything. Your job on the day is to show up.
Do you travel outside Austin?
We're based in Leander and work across Central Texas: Austin, Cedar Park, Georgetown, Round Rock, Pflugerville and Liberty Hill. For the right project we travel anywhere in Texas and beyond. Travel outside Central Texas is quoted separately.
What's the difference between a brand video and a commercial?
A brand video tells your story, usually in 60 to 180 seconds, and lives on your website. A commercial drives one action and runs as paid media at 15, 30 or 60 seconds. Many clients do both.
How many revisions do I get?
You get a rough cut, then two rounds of revisions. You approve scope, cost and delivery date in writing before anything is scheduled, so there's no surprise invoice.
Start here
Let's build a video that actually works.
Tell us about the project. No pressure, just a conversation with someone who has done this for 30 years.
Leander, TX · Serving Austin and Central Texas