Austin Video
Production.
Built to Convert.
Not just beautiful footage — a strategic, broadcast-quality production system designed to turn viewers into customers.
Right-Sized for Your Project
Every project is different. Whether you need a lean two-person crew for a quick testimonial or a full network-level production for a regional campaign — we have the crew, equipment, and experience to match.
Small Production
1–2 Person Crew
Need a reliable Austin video production crew that shows up professional, works efficiently, and delivers polished content without the overhead? This is it.
Built for solo operators, growing businesses, and anyone who needs fast-turnaround professional video content.
Medium Production
3–5 Person Crew
This is the sweet spot for most Austin businesses. A full crew with a dedicated DP, production assistant, audio engineer, and lighting setup — delivering broadcast-quality results.
Most of our brand videos, commercials, and corporate productions fall into this category. This is where 25 years of experience really shows.
Large Production
Full Crew
The same level of production Jerry brought to CBS, FOX, NBC, and MSNBC — now deployed for Austin-area businesses. Multi-camera setups, full grip and lighting packages, and production management.
If your competition is spending on TV, you need a crew that's been there. Jerry White has 25+ years of network-level production experience.
Every Format.
Every Platform.
We don't just point a camera and shoot. Every service below starts with strategy — who you're talking to, what you need them to feel, and what you need them to do. Click any service to learn more.
Brand Video
Your company story told cinematically. The most important video your business can have — converts website visitors into leads.
Commercial Production
TV and streaming-quality ads built for local and regional markets. If you're running ads, your video needs to compete at the highest level.
Aerial & Drone
FAA-certified drone footage that adds dramatic cinematic scale to any project. Construction, real estate, events, and more.
Client Testimonial Videos
Real customers telling your story. Nothing builds trust faster than a genuine testimonial done right. We handle scripting, coaching, filming, and editing.
Social Media Content
Short-form, platform-optimized video built for Reels, Shorts, TikTok, and LinkedIn. Stop the scroll and grow your audience.
Corporate & Culture
Internal communications, recruitment, training, and culture videos produced to broadcast standard.
We Don't Just
Show Up With
a Camera.
Most video crews deliver footage and walk away. That's a transaction, not a system. White Lens Productions is different — and it starts before a single camera is turned on.
We bring 25 years of broadcast-level production expertise, a StoryBrand Certified messaging framework, and a proven strategy for turning video into actual business results. That combination doesn't exist anywhere else in Austin.
Strategy Before Cameras
Every White Lens production starts with a strategy session — not a shoot schedule. We identify your audience, your offer, and the one action you want viewers to take. Then we build the video around that goal.
Network-Level Production Quality
Jerry White has filmed for CBS, FOX, NBC, MSNBC, and CNN. The same technical precision and cinematic craft he brought to national broadcasts is what he brings to your business.
StoryBrand-Certified Messaging
Jerry is a certified StoryBrand Guide. Every script, every frame, every call to action is structured around the framework used by thousands of the world's most successful brands.
Results Are the Only Metric
We don't celebrate views or likes. We track leads generated, calls booked, and revenue attributed. If your video isn't producing results, we aren't done yet.
Broadcast-Level
Equipment & Crew
We invest in tools that produce results — not just impressive gear lists. Every item in our kit is chosen because it makes your video better.
Cinema Cameras
4K and 6K cinema-grade cameras. The same sensors used in professional broadcast and streaming productions.
Professional Lighting
Full LED lighting packages for any environment — indoor studio setups, outdoor daylight matching, and dramatic cinematic looks.
Broadcast Audio
Wireless lavaliere systems, boom microphones, and broadcast-quality recorders. Clean audio is non-negotiable.
FAA-Certified Drone
Part 107 certified aerial cinematography. 4K drone footage with cinematic gimbal stabilization.
Cinema Lenses
A full set of cinema prime and zoom lenses — producing the shallow depth of field that separates cinematic work from consumer video.
Camera Support
Gimbals, sliders, jibs, and tripods for every shot type — locked-off interviews to sweeping cinematic movements.
Post-Production Suite
Professional color grading, sound design, motion graphics, and finishing. Your video doesn't leave until it looks and sounds perfect.
Live Streaming
Multi-camera live streaming packages for events, town halls, conferences, and corporate broadcasts.
All equipment operated by trained, experienced crew members — not interns with rented gear.
The White Lens
Production Process
From first conversation to final delivery — here's exactly what working with White Lens Productions looks like. No surprises. No runaround.
Free Strategy Call
We start with a free 30-minute call to understand your business, your goals, and your audience. No sales pressure — just an honest conversation about what kind of video will actually move the needle. By the end of the call, you'll know exactly what we'd recommend and why.
Messaging & Creative Strategy
Once we agree to work together, we go deep on messaging. Using the StoryBrand framework, we clarify your brand message, identify the single most important thing you need viewers to do, and build your video concept around that goal. You get a detailed Statement of Work before anything is filmed.
Scripting, Scheduling & Prep
We handle everything before the shoot day: script development, location scouting, shot list creation, scheduling, and talent coordination. You show up on shoot day ready to go — we've taken care of everything else.
Filming
We arrive on time, set up efficiently, and run a professional shoot that respects your time and your space. Whether it's a 2-hour testimonial shoot or a full-day commercial production, the experience on set is smooth, focused, and surprisingly enjoyable.
Editing, Color & Sound
Our post team handles editing, professional color grading, sound design, music licensing, motion graphics, and lower thirds. We deliver a rough cut for your review, then incorporate feedback for two rounds of revisions before final delivery.
Final Delivery & Distribution Guidance
You receive your final video in every format you need — web-optimized, broadcast-spec, and social-ready cuts. We also walk you through exactly where and how to deploy your video for maximum impact.
What Our Clients Say
Real results from real Austin-area businesses.
"White Lens made our rebrand story feel effortless — exactly what we needed to communicate our vision to stakeholders. The quality was genuinely broadcast-level. Worth every penny."
"Jerry at White Lens Productions is one of the best and most professional video production companies around — they truly learn and care about our business. This has allowed us to grow our brand with several amazing videos."
"White Lens Productions exceeded our expectations on our video campaign. The video was the highlight of the night — everyone loved it, and we finally felt our donors truly get us."
Not Sure What Your
Project Will Cost?
Video production pricing varies based on scope, crew size, locations, and deliverables. Use our free automated Price Calculator to get a ballpark estimate in minutes — no commitment, no sales call required. For a precise written quote, book a free strategy call.
Free · No commitment · No credit card required
Production Questions,
Answered.
Everything you need to know before reaching out.
Video production costs in Austin vary widely depending on scope, crew size, and deliverables. White Lens Productions projects typically range from $1,500 for a simple testimonial video to $15,000+ for a full commercial campaign. We offer a free Price Calculator for a quick estimate, and a free strategy call for a precise written quote tailored to your specific project and goals.
Most brand videos and testimonials take 3–4 weeks from your strategy session to final delivery. More complex commercial productions or multi-day shoots may take 5–8 weeks. We give you a clear, written timeline upfront — and we honor it. Rush turnaround is available for select project types; ask about it on your strategy call.
No — script development is included in every White Lens production. We handle the scripting process as part of our pre-production phase, using the StoryBrand framework. For testimonials, we coach your customers on camera — they never have to memorize lines. Your job on shoot day is to show up and let us handle the rest.
Absolutely — we offer standalone DP (Director of Photography) and freelance videographer services in addition to our full production packages. Whether you need a camera operator for an event, an interview, a deposition, or a quick brand shoot, Jerry and his team are available for single-day and half-day engagements. Reach out and we'll put together a custom quote.
Yes — White Lens Productions is based in Leander, TX and regularly serves all of Central Texas including Austin, Cedar Park, Georgetown, Round Rock, Pflugerville, Liberty Hill, and surrounding areas. For the right project, we travel anywhere in Texas and beyond. Travel fees may apply for locations outside of Central Texas.
A brand video tells your company's story — who you are, what you do, and why it matters. It's typically 60–180 seconds and lives on your website. A commercial is designed to drive a specific action — usually a call, a click, or a purchase — and is typically 15, 30, or 60 seconds, built to run as a paid ad. Many clients use both: a brand video for the website and shorter commercial cuts for paid distribution.