Brand story
Oath of Honor
Leander Police Department
Austin video production · Leander, TX
We make corporate videos, commercials and brand stories for Central Texas businesses — thirty years, five hundred videos, strategy before cameras.
Selected work
Brand story
Leander Police Department
Corporate brand video
Hellas Construction
Commercial / TV
The Texas Way
Testimonial
Montessori Kids Universe Leander
Social media
Tree Scouts
Aerial / drone
FAA-licensed
Infotainment
Leander Fire Department
Meet Jerry · why video
Anyone can point a camera now. What's rare is knowing why a video works — who it's for, what it needs them to feel, and what you want them to do when it ends.
I've spent three decades learning that, from network newsrooms to brand videos to the businesses I work with here in Central Texas. What we make for your company is built to be remembered and to move the right people to act — not just to look good. That's the whole job.
— Jerry White · Founder, White Lens Productions
On set · the people behind the work
Behind the scenes →Two ways to work with us
Project
One project, start to finish. Strategy session, script, crew, edit, delivery — you get the video and the files, and we get out of your way.
Written · shot · cut · delivered
Ongoing
You've hit the ceiling hard work builds. $500K+ a year, a full crew, a good name in town — and not one hour left to market any of it.
So we do it. A monthly stream of video plus the paid ads behind it, run end to end, while you stay on the job. Roofing, HVAC, plumbing, electrical, landscaping.
Every ad measured · winners scale · losers cut
The White Lens Framework
Most clients are on set within three weeks of the first call.
We start with your business goals, your audience, and your budget — then build a video strategy designed to win, grounded in the StoryBrand framework.
Our award-winning team handles everything — scripting, filming, directing, editing, graphics. Stress-free start to finish, at broadcast-level quality.
We deliver your video optimized for every platform and guide the distribution, so the right people see it, trust you, and take action.
What clients say
“White Lens exceeded our expectations. The video was the highlight of the night — everyone loved it, and we finally felt our donors really got us.”
“As we went through a rebrand, we needed to tell our story well and explain a name change to our stakeholders. White Lens made it feel far less overwhelming.”
“Jerry is not only one of the most professional video pros around — they truly learn and care about our business. That’s allowed us to grow our brand with several amazing videos.”
30
Years behind the lens
500+
Videos delivered
100%
Crewed in Central Texas
4
Networks: CBS · FOX · NBC · MSNBC
Still not sure
Anything else, text Jerry at 512-970-0248. You'll get a real answer, not a brochure.
No conversation required
Tell us what you need and we'll show you a ballpark. Most video in Austin lands between $1,500 and $10,000+ depending on what it has to do — find out roughly where yours sits before you talk to anybody.
Free · no follow-up unless you ask
Want the walkthrough first? Watch it here · Rather just talk? Tell us about the project
Start here
Fifteen minutes and you'll know whether video is even the right tool for this — and roughly what it would cost if it is. No deck, no obligation.