Commercial Video Production in Austin

What makes a commercial actually sell?

One clear message and one clear next step. Most commercials try to say too much. They list every service, every award, and the phone number flashes by at the end. Nobody remembers any of it.

A commercial that sells picks the one thing the viewer cares about, shows it, and tells them exactly what to do next. I’ve seen a lot of commercials in Austin that look fine and sell nothing. Making it look good is the easy part. Getting someone to act is the real job.

What kinds of commercials do we make?

We make local TV and streaming commercials, social ads for Facebook, Instagram and TikTok, and YouTube pre-roll that has to hook someone in the first few seconds. We’ve made commercials for Hellas Construction, Austin Telco Federal Credit Union, Cedar Park Regional Medical Center, and The Texas Way. You can watch some of them right here on this page.

How do we make a commercial with a client?

It starts with the message, before we ever talk about cameras. We figure out who you’re trying to reach and what they need to hear. Then we write a short, plain script. Then we shoot with real people: your team, your customers, your location.

I started out in TV news in Austin at KXAN and KEYE, and that’s where I learned to tell a whole story in 30 seconds. After the shoot, we cut versions for TV, social and YouTube. And if you want, we can run the ads for you, to help put the commercial in front of the people you want to reach.

How much does a commercial cost, and how long does it take?

Most commercials we make cost between $1,500 and $8,000. Where yours lands depends on shoot days, crew, locations and editing. Most take about two to four weeks from the first idea to the finished spot. That’s true for most of the work we do around Central Texas.