Austin Video Production Company

What does White Lens Productions do, and who do we do it for?

We’re a video production and marketing company based here in Central Texas. We make videos that help organizations grow, and we work with a wide range of people. Construction companies, credit unions, healthcare, cities and public agencies, nonprofits, brands, and yes, contractors and home service companies too. I’ve been doing this for 30 years, and we’ve made more than 500 videos. Every one of them had a job to do.

Find your kind of video: Commercials · Customer testimonials · Corporate video · Explainer videos · Culture and recruiting · Drone and aerial · Contractor video marketing

Why do so many business videos never bring in any work?

Honestly, it’s because most of them never get used. I’ve seen it over and over. An organization spends good money on a video, it looks great, and then it sits on a hard drive or gets buried on a page nobody visits. There was never a plan to get it in front of the right people.

When I started White Lens back in the late nineties, your choice in Austin was a guy with a camera or an expensive production house. Neither one was really asking whether the video would bring in customers. That’s the gap I started White Lens to fill.

What’s different about how we make a video?

The message comes first. Before we ever pick up a camera, we figure out what you need to say. I’m a former StoryBrand guide, and what that really means is I help organizations fix the part where they can’t explain what they do clearly enough for someone to buy.

Then we film real people. Your team, your customers, your work, right here in Central Texas. No stock footage, and no AI. And when it’s done, we put it to work for you, on your website, in your ads, and on Google, with a plan for where people will see it.

How much does a video cost in Austin?

Most of the videos we make cost somewhere between $1,500 and $8,000. Where yours lands depends on a few things: how many shoot days we need, how big the crew is, how many locations, and how much editing goes into it.

I know a lot of companies won’t give you a number until you get on a call. I don’t think that’s fair to you. So we built a budget calculator on our website. You answer a few questions and you get a real number in a couple of minutes, no call needed.

See the full breakdown: How Much Does a Video Cost in Austin? →