Explainer Videos in Austin

What is an explainer video, and who needs one?

An explainer video is a short video, usually 60 to 90 seconds, that shows what you do and why it matters. Anyone whose offer takes too long to explain needs one. Medical practices, specialty contractors, software companies, nonprofits with a mission to share, and a lot of organizations here in Austin that do something people don’t quite get at first.

Why do most businesses struggle to explain what they do?

Because they’re too close to it. They talk about themselves, their process, their history, and the customer is sitting there thinking, okay, but what does this do for me?

As a former StoryBrand guide, this is exactly the problem I used to help organizations fix. You start with the customer’s problem, not your company. When you get that right, people understand you in seconds. I see it all over Central Texas. Really smart organizations that just haven’t said it simply yet.

What makes an explainer video actually work?

It opens with the problem your customer has. It shows how you fix it. And it ends with one clear next step. Short and plain beats clever every time.

It can be live action with real people, animation, or a mix of both, and you can see a few examples on this page. Whatever the style, the message does most of the work. We’ve made explainers for organizations across Austin, and the ones that perform best keep it simple.

Where should a business use an explainer video?

Right at the top of your homepage, so a visitor gets it in the first minute. In sales emails. In your ads. And in the follow-up after you send a proposal, so whoever has to sign off can understand it too. A lot of businesses in Central Texas put one on their homepage and stop there, but it can do a lot more for you.