Corporate and Business Video Production in Austin

What kinds of corporate and business videos do we make?

Company story videos, training videos, recruiting videos, leadership messages, and event recaps. We’ve done that kind of work for Seton, the City of Leander, and Austin Telco Federal Credit Union, along with construction companies, healthcare organizations, and nonprofits around Central Texas.

Big organization or small, the goal is the same. A video your people and your customers actually watch.

Why do so many corporate videos end up boring?

Usually because they try to say everything. Every department wants their piece in there, it goes through ten rounds of approval, and by the end nobody’s talking like a real person anymore. I see it a lot in Austin.

The fix is pretty simple. Pick one clear message, and let real people tell it in their own words.

How do you make a business video people actually watch?

It starts with the message. As a former StoryBrand guide, I help you get clear on what matters to the person watching, not just what matters to you. Then we find the story.

My background is in news. I worked at KXAN and KEYE here in Austin, and I’ve done work with CBS News, MSNBC and 48 Hours. In news, you learn to find the real story fast and tell it in a way people care about. That’s what we bring to every project. Then we cut short versions for email, social and your website, so you have versions ready for those channels.

What does working with White Lens look like?

It usually starts with a planning call, where we talk about what you need the video to do. Then you get a clear written scope, so you know exactly what you’re getting and what it costs. Most projects need one shoot day. Then we edit, and you get set rounds of review before it’s final. Most projects around Central Texas run between $1,500 and $8,000.